Value of the brand is a core indicator of financial and market position of every corporation in post-industrial economy. Most advanced companies pay much attention on protection of their brands and keep eyes open to prevent unauthorized use of their names, images, technologies. Reputation management is pretty close to brand protection and also has a strong influence on the value of the brand.
Outsourcing of brand protection is a service which has a strong potential and we expect that soon we will see rising of its popularity in most countries of our area.
Protecting you brand we will ensure that:
About this service
For risk management professionals brand and trade mark protection is a comparatively new service. For years (at least in the CIS) this task was a pure example of law advisory services. Attorneys do a great job fighting in Court and protecting interests of their clients, but the Court is not the market and winning in Court doesn’t mean winning in the game.
According to statistics published by the Ministry of Internal Affairs of Russian Federation up to 37% of branded fashion clothes sold in Russian Federation during 2010 were fakes. Up to 1/3 of perfumes, food products and hi-tech also brought nothing to their respected brand owners. What should be done to protect your brand, your technology and even your reputation (no doubt, poor quality of fakes has a strong influence on the reputation of the product and the brand itself)?Click here for the full post