For risk management professionals brand and trade mark protection is a comparatively new service. For years (at least in the CIS) this task was a pure example of law advisory services. Attorneys do a great job fighting in Court and protecting interests of their clients, but the Court is not the market and winning in Court doesn’t mean winning in the game.

According to statistics published by the Ministry of Internal Affairs of Russian Federation up to 37% of branded fashion clothes sold in Russian Federation during 2010 were fakes. Up to 1/3 of perfumes, food products and hi-tech also brought nothing to their respected brand owners. What should be done to protect your brand, your technology and even your reputation (no doubt, poor quality of fakes has a strong influence on the reputation of the product and the brand itself)?

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